We are recognized as the largest in-ground pool builder in the State of New Jersey. We now build more inground pools per year than any other company in the state of New Jersey. We have installed over 8,000 pools during our 25 plus year history. Pool Town wants to welcome your family to join ours and enjoy the benefits of pool ownership from the experts in the field. Each of our Pool Consultants offers over 15 years of design experience. Our in-house engineering, permits, construction, post construction and service departments are available to assist you with industry-leading efficiency.


Michael G.

We purchased our pool approximately 2 years ago this August. We were hesitant at first to purchase a pool due to all of the horror stories that are out there. A friend of ours recommended Pool town many times over. After spending time with their knowledgeable salesmen, we knew it was the pool company to go with.

tomuTom U.

Friendly, prompt, professional…those are just some of the adjectives that come to mind when I think of my experience with Pool Town. From start to finish my experience was positive. The salesman was courteous and knowledgeable. The installation went smoothly. The work area was kept clean and was run efficiently. I would gladly recommend Pool Town. Thank you for a job well done!

steven-ruthSteven and Ruth I.

We decided to install an in-ground pool in early 2005. After careful consideration and interviewing many Pool companies, my wife and I decided to do business with Pool Town. An excellent choice indeed. The team at Pool Town was very courteous and professional. Everyone from the sales team to excavation team, to the installation team where extremely knowledgeable and very helpful. Everyone on the team made sure our experience was a great one. Special praise and kudos go to the General Manager. He was always available to answer our questions and made us feel comfortable every step of the way… a sheer pleasure to deal with! For those considering the purchase of an in-ground pool or spa, we highly recommend Pool Town. In fact we would gladly do it all over again with the fantastic team there.


David & Mary F.

Our experience with Pool Town has been professional and it exceeded all of our expectations. The installation of our pool went smoothly and quickly. The staff involved in our dealings with Pool Town maintained consistent and concise communication with us. We had made some unique requests and requirements to the construction and layout of our pool. All these items were addressed and implemented with special attention to detail on what we wanted installed. Everyone worked to ensure we got exactly what we requested. Immediately following the installation of our pool, one of the  crew members stopped by on his day off to ensure that all was well. To this day, whenever we stop at Pool Town, everyone asks how we are and how everything is going with the pool. Without a doubt, Pool Town delivers exactly what is stated and requested and we feel they are the most reputable pool builder in New Jersey.

Charlie & Patty E.

Our experience with Pool Town has been very good. The pool was started and completed on schedule, and any obstacles along the way were handled promptly. We were offered a wide variety of options for finishing touches, and more than one contractor to choose from to do that work. Pool Town delivered a quality product that our family will enjoy for many years. We truly enjoy our pool and yard more than ever before.

michaelsheliaMichael and Sheila C.

After a long search and investigation of various pool companies, we decided Pool Town was the company for us. We found the Pool Town team to be very professional and personable in our purchase from sales to installation. The Pool Town team took care of the paperwork matters in relation to permits and inspections. All scheduled appointments were done on time, from start to completion of our pool. The experience was very pleasurable. Any concerns were addressed in a timely and professional manner. Thank you, Pool Town for a great experience! Your company has exceeded our expectations throughout the whole process of installation. We are loving and enjoying our new Pool Town pool in our own backyard. If anyone would ask us about installing a pool, we would recommend your company and team 100%.

glenndonnapoolGlenn & Donna M.

We are very pleased with our Pool Town pool. From the moment we decided to use Pool Town until the first time we went swimming, everything went quickly and efficiently. We were dug in the fall and the whole process was completed within 2-3 weeks just as promised, including digging the pool and winterizing the pool. The crew that dug the hole was professional and courteous; they explained the process so there were no surprises. Once spring came the pool was opened and we were up and running! We used Jersey’s Finest for extra concrete work around the pool, and they were just as great; we had a large job and it was completed in a week. Anytime we had a question or concern, Pool Town has been able to assist us promptly. We highly recommend Pool Town to anyone that is building a pool, as we have recommended Pool Town numerous times to our friends and family. We believe they are the #1 pool builders in New Jersey.

Terry and Patricia Duffield

Dear Russ,

There are no words to express the joy of waking up this morning and finding the water level in the same place as yesterday. This has been such a nightmare for the last 15 months.

Thank you so much for your genuine concern to help us. You seemed more interested in solving the issue than just selling us a liner we apparently didn’t need. There are few businessmen like you.

I was extremely impressed with your men – Chris and John. They were amazing. They appear knowledgeable, careful, precise and such neat workers. When they were running late they called to let us know. They are friendly and explained what was wrong and how they were going to fix it. When I went out with my checkbook to pay, they said there was no charge as per you.

I just want to make one thing clear – telling you about the photo contest and issue with Nicholas was simply to explain why we no longer dealt with your company. It wasn’t to receive free services. Nevertheless, we thank you for your kind gesture – you are a man of principles and character – a rare find this day and age. We will continue to use the services of your company for all our pool needs at this point.
Thank you for being a gentleman and a wise business owner.

Pat and Janis Masco

Good afternoon Russ,

There is a lot to say and I hope you bear with me because I want to give credit where all the credit is due.

I asked Dawn Sansevero for your contact information to write to you about how pleased we were with your entire company when we recently purchased our pool. Many of our friends who own pools assured us there was going to be a bump in the road somewhere whether it be timelines, inspections, miscommunications, etc. There were none.

Billy – He made us feel comfortable from the time we came into the showroom and assured us we would be happy with the results. He did his job as a sales representative for Pool Town without making us feel like he was selling. He came out to our house countless of times with questions we had and he never made us feel like we were asking a stupid question.

Laura – What can I say? She is truly an asset to your company. Again, any question was never a stupid question. She kept us informed every single step of the way through the permit process, when we needed to pay and who we needed to pay, change orders from switching the liner to upgrading our package. Laura was instrumental in getting our paperwork in timely and I don’t know how we received our permits so quickly but 2 weeks was fine with us!

Dawn S. – As we approached the end of the process, we were harder on Dawn but she always got back to us. She also kept us informed of the day to day happenings and when we would expect certain crews at our house. I have to say we made a few more phone calls to Dawn towards the end of the process and she kept her cool and always answered any of our concerns.

Brian H. – Brian worked with us when we found the excavator wouldn’t be able to fit into our backyard. He was positive about the job and didn’t mess around. Came in, did what he had to do and before we knew we had a hole.

Vinny M. – Vinny and his crew were great. Again, they communicated and managed our expectations. Amazing job and quickly.

Scott M. – Does Scott know his pools. Wow. He came to our house 6:00 p.m. one night and on the Friday night before Labor Day weekend just to make sure our pool was clean for the weekend he was there at 9:30 p.m. He walked us through everything and went over it a few times just be sure we were knowledgeable and understood our jobs as pool owners. We were overly impressed with Scott. We called him a few times over a weekend and he answered no problem.

All the others you have chosen to be your sub-contractors like Jersey’s Finest and Lee. They and their crews were professional and got the job done. We never thought we would be swimming this summer and we enjoyed the last few weeks as pool owners.

Thank you to everyone who was instrumental in planning, installing and orientating us to our pool. We have recommended you to other families and will in the future.